My Own Marketing Team (Write in Danderyd)
  • Home
  • Marketing services
    • Search engine optimisation
    • Social media marketing
    • Email marketing
    • Everything to do with websites
    • Graphic design
    • Marketing automation
    • Local marketing
  • Courses & coaching
  • Blog
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
    • Books
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marknadsföringstjänster
    • Sökmotoroptimering
    • Sociala medier marknadsföring
    • E-post marknadsföring
    • Webbdesign och förvaltning
    • Grafisk formgivning
    • Automatiserad marknadsföring
    • Marknadsföring lokalt
  • Kurser och coachning
  • Blogg
  • Om oss
    • Kontakta oss
Picture

Deciding where to spend your marketing time and money (Marketing Channel Strategy)

9/5/2022

 
Time and money on marketing - My Own Marketing Team
Time and money are two of the scarcest resources known to small business owners - whether you are running yours with or without external funding. How you spend those resources fundamentally determines the success of the business.

'You should be on Instagram' is advice we've heard given to all manner of small businesses over and over but should you, really? There are products, services and companies that should not.  Are your potential clients/customers there AND expecting you to be there to help them buy?

There is a fairly simple and scientific method to work it out.

When you have limited resources, spend them where they work to bring in sales. Anything else is a waste and will be a hit to your profits.

When we help the smallest businesses work out which marketing channels to focus their resources on, we find the answers to three key questions:
  1. What resources (time, money, skills) do you have in easy reach?
  2. What steps do potential clients take before buying?
  3. Where is your target market likely to be to get closer to buying from you?
Let's take an example of an accounting consultant

Consultants are typically one-person businesses and we can assume they have no more than an hour a week available for marketing. It is an important hour, because without it, their work might dry up while they are busy working on a current project. 

The resources in this case are four-five hours per month, a modest budget - say 500 kr (£50/E50) per month and skill in writing but not so comfortable with graphics.

Consultancy services where the buyer works for a company (rather than services directed at individuals) often require trust in the consultant and an understanding of how the services could be useful to them - these are the steps.

So where do people looking for business services start? They may ask for recommendations and search for info at the beginning of their buying journey. Then they want to get to know the consultant and their services indirectly over time until they are ready to reach out and make contact.

Now we have our three key answers, we can see that a good website is important to host the information (note I didn't write big or fancy - one page is enough if all the elements are on it). Potential clients are then likely to use work email and probably use LinkedIn, as most buyers of professional services do (if we can generalise and localise to northern Europe for this example!). These allow a build up of messaging over time.

The main channels for this consultant are therefore web, LinkedIn and email. The goals are to provide info, build trust, stay 'front-of-mind' and trigger contact.  The resources provide the opportunity for maintaining the website with a couple of changes per year (no blog), a monthly email in a simple, professional template to their network and two LinkedIn posts per month on the same topic as the newsletter.
Sounds too simple? It is smart, it will be effective and sustainable.

Why didn't we recommend Instagram, PR or advertising? Well, even if potential clients have Insta accounts, it isn't the first place people look for year-end bookkeeping services. Instagram requires a lot more time than the available resources so marketing via it for this consultant is a waste of precious time.

PR then? To stay 'front-of-mind' and build trust, we are looking at repeatable tactics, not one-offs so PR is out.

Then we have advertising. With a much larger budget, advertising could work to build awareness of the services but a) they aren't selling unique services so it would be like advertising every other accounting consultant too and b) advertising doesn't build trust, so it out on two counts.

It can be just as useful to know where NOT to market! What you end up with is your Marketing Channel Strategy and the confidence to get on with it, knowing your resources are best reaching your target market.

*Incase you think you should be on Instagram, please give it a cold, hard stare 🧐. Are your potential clients/customers there? Are you selling a product or service that your target market expects to buy (or be inspired to buy...) directly from seeing it there? Perhaps the most important question as it needs daily attention and skill level way above the other main social media portals - do you have the time, money, energy and skills to make it work for you?

Being smart about where you should be and knowing what you need your audience to do needs just three answers. Get in touch with us if we can help you with yours.

The importance of videos in marketing – Nellie reports

10/3/2021

 
Picture
​The use of video for marketing has grown a lot over the years. They can help increase traffic to a website, support sales growth, reduce support queries and help customers understand products and services better. According to the statistics from Smallbiztrends, around 70% of consumers are more likely to go through with a purchase after watching a video including the product or the service. Creating and editing videos is not always as simple as writing a blog post or crafting a tweet…and it’s not always cheap!
 
More and more video editing software options have developed over the years and it has become possible to edit videos by yourself, even as a beginner.
Picture
In this blog post, I will present one video editing tool and one video making tool that will help you create professional videos for free.
 
OpenShot offers basic video editing features, such as trimming and slicing. For MacBook users, OpenShot will remind you of iMovie with its easy to use drag and drop interface. However, OpenShot offers more features, including unlimited layers, audio mixing and video tracks in the timeline. The software offers a nice balance between advanced features and a simple interface for the user.
 
Openshot supports a wide range of video, audio and image formats. You can upload your work directly to YouTube/Vimeo or export it in any other video format. The software is a great choice for simple projects with the focus of editing simple videos.
 
Pros:
  • Free
  • Open Source
  • Easy-to-use Interface
Cons:
  • Multiple layers of setup
  • Being a simple tool, it cannot be used as movie-making editing software
Picture
                                                     CCO - OpenShot
 
It has begun to be more and more popular to use Animation software to create content for video marketing. It is an excellent alternative to the long texts that people are becoming more and more uninterested in reading. Perfect for when you want to create a more interactive way to explain your business, an idea or a product/service to your audience.
 
Mysimpleshow
An easy tool to use when creating explainer videos for corporate situations. The software is designed for creating short explainer video using simple illustration. Mysimpleshow enables the user to create their videos step by step through a simple and guided workflow, but also through the intelligent explainer engine that offers suggestions of illustration to match the story that the user wants to create. You can also upload your own voice recording, which the application will auto-sync with the story.
 
Mysimpleshow is an accessible and affordable online tool and is known for drawing simple illustrations on a white board with a pair of hands. Besides the free plan, which allows you to make unlimited videos but comes with restrictions; there are 3 different premium plans, where in my judgment choose the ‘Business’ plan as it's the most popular among other plans. It includes watermark removal, HD quality downloading, privacy protection, etc.
 
Pros:
  • Free to create professional & personal animations
  • No need of any software installation, your web browser support basic requirements
  • Beginner friendly tutorials & knowledgebase
  • Doesn’t require extensive graphical skills
Cons:
  • The free version is limited to few features
  • Free users cannot either download videos, just upload them to YouTube or social media directly.
My Simpleshow - Write in Danderyd
                                                    CCO - MySimpleshow
 
There are many options for free video making and editing tools available today. To gain more experience and knowledge in how to create professional videos, these are two digital tools that will help you get there before paying a price for more advanced video tools.
 
Are you currently using video creating/editing tools today? If so, which tools do you like and which don’t you like? Please leave a comment here or on our Facebook page!

Social media marketing - do it yourself or give it to us to do?

5/3/2021

 
Using social media to build up the recognition of a brand and market products and services has become a popular strategy among small businesses, in part because it costs nothing except time.

But is it effective for your business?
Do you get sales from your hard work?
Does it take up far too much time?


Knowing which social media marketing tools, strategies and tactics work for a small business and which are a waste of time can make the difference between a business succeeding or failing.

That is our job.

We provide social media marketing support to the smallest of businesses, focusing on only those tactics that will turn into sales and growing the reach of your accounts at the same time.  All you need to do is provide us the details about your business and explain us your business goals. We will take care of it from there!
Imagine not  having to THINK about  SOCIAL MEDIA Marketing  while it brings you  sales and new clients - Write in Danderyd

Services you can use include:

Social media set-up

Collecting your current marketing materials, images and details relevant to your business, we will build great social profiles for you in each relevant social media platform. The profiles will reflect your business values and reinforces your brand. Profiles we build are where your existing and potential customers are.

If you would like easy-to-use post templates, we can create you a set of them that makes posting much faster and will look awesome.

Many accounts we see don’t use the right hashtags for building up sales. We can provide you with a selection of hashtag sets that you can use to reach your target market.

Content creation

The simplest detail about your business can be turned into an interesting content with creative writing skills and relevant images, making your current customers read more about your business and help new customers understand why they should buy from you.

A set of posts created each month is a common way of us managing your content creation. For example, we can create and post 9 posts per month for you, giving you space to add in your own posts whenever you want while ensuring your profiles build up their reach. 

Planning ahead

Getting your marketing content planned strategically in advance saves a lot of time and energy but most importantly, makes it much more effective. We work with you to build your marketing content around what is happening in your business and what is happening for your potential clients.

With tools designed for big businesses but scaled down for us, we can plan, schedule and automatically post your content at any time of day and night. We can even share the system with you so you can add posts too.

We will make sure that your marketing content is published to reach the right audience at the right time.

Running social media marketing for you

If social media marketing is what you need but you don’t have the time, energy or inclination to run it yourself, we are here to run it for you. Full responsibility sits with us and we report back on the progress, including tying in the activity we do with the sales of your products/services.

Engagement and follower building


*The most effective service we offer:*

This is a very unique marketing service that we provide. Many social media marketing ‘experts’ miss this point but if we are running social media marketing for you, we make sure that we build up the number of relevant people seeing and reacting to your content. While you work on growing your business, we work to grow the reach of your messaging. Without this, sales won’t come from social media.

Each small business is unique and each small business owner wants and needs different things from their marketing. Talk to us about your business.

If you’d like to find out more about running your own social media marketing and/or have some coaching along the way, check out our online courses and coaching options at www.myownmarketingcoach.com

Positive changes to Facebook Pages

13/1/2021

 
Facebook has started 2021 with some interesting changes to Pages that will help us small businesses use it for marketing. They include removing the 'like' button, making the Page News Feed properly usable and creating a Q&A section from your fans' questions.
Facebook Page changes in 2021
Image credits: Facebook
Find out how the changes affect small businesses like yours in our latest My Own Marketing Coach article:
www.myownmarketingcoach.com/articles/positive-changes-to-facebook-pages

Would you like some help growing the following of your page? Don't know what we are talking about when we say 'engaging from your Page'? Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.

Case study - integrating marketing tactics for efficiency

15/11/2020

 
Integragrated marketing tactics for efficiency - Write in Danderyd

​How important is it to integrate marketing tactics? 

It can be crucial.  Integrated marketing tactics that convey the same message across different channels is a powerful enough strategy to directly reduce marketing costs and increase sales.


Background

​This 90-bed hotel and activity centre is in a area of Sweden that is very popular with Chinese tourists and its main season is from autumn to spring, through the winter. Guests stay for the landscape, night sky and snow-based activities.
​

​The industry

​European hotels with specialist activities are seeing huge growth in tourists from China as a rapidly increasing middle class there becomes able to afford to travel and wants to see the sights outside of China. As hotels reimagine their services in 2020, lifetime experiences will survive better than breakfast buffets.
​

​The problem

​When we met the client, the main issue was that, although the business operated a full range of activities, many guests didn't know that until they arrived and therefore had booked their activities with another provider.

Additional challenges included:

  • There was no organised marketing.
  • Booking of activities on site, rather than in advance, made them difficult and costly to run.
  • The graphics were done as a favour by a local printing company.
  • The summer was extremely quiet so they needed more guests then.
  • Information was needed in multiple languages.
  • The existing website didn’t work properly and was very costly to update.
  • One large target group was in mainland China where the website and booking system was not available.
​

​How we jumped in

A guest staying at another hotel in the area took part in an activity organised by the client. They suggested to the client that they contact us for help promoting the activities and so they came to Stockholm to meet us. A happy client referral!
​

The client’s goals for us

Initially, the client asked us to deliver Content Marketing in the form of ongoing, regular blog and social media posts. Subsequently, we took on responsibility for delivering all the marketing strategy and tactics for the global marketing of the hotel.

The client's trust in us gave us the freedom to solve the problems in efficient and effective way. By working on the entire marketing effort, we could integrate campaigns and channels, improving the effectiveness of them and keeping costs as low as possible.

​What we did to help them

Strategic marketing from Write in Danderyd
​​
  • We began with a full website analysis to see where their potential market base was, ow they accessed the information, what they looked at and crucial elements like which language their computer or phone system was in, to tell us the language they most likely would want booking information in.

How people find a website - Write in Danderyd
​
  • The client chose blog posts as a need and we worked this into a full content marketing strategy, including the blog, social media portals and email marketing.

Blog post writing - Write in danderyd

  • While potential Chinese guests living outside mainland China could already access the .com website and receive the existing marketing, the biggest target market group were in China and they couldn't. We created an entire strategy for reaching and marketing to the immense travel-hungry Chinese middle class.
 
  • People tend to buy - and book - in their main language. We created a strategy to reach potential guests in the five main languages we identified as main languages of guests and of website visitors.
Language locatisation from Write in Danderyd
​
  • To address the key problem of guests' lack of awareness of the activities, we created an integrated email and content marketing strategy that ensured awareness of activities shot up, especially once guests had booked the accommodation.
Website development from Write in Danderyd
​
  • We built a .cn website in mainland China and developed Chinese social media marketing and PR.
Chinese marketing from Write in Danderyd
​
Tactical marketing services from Write in Danderyd

  • We redeveloped and produced all the marketing materials, including posters, flyers and brochures. The hotel is full of materials showcasing the activities available and encouraging guests to explore the spectacular scenery.
Flyers and posters from Write in Danderyd
  • We replaced the existing external SEO provider and developed effective on- and off-page SEO.
  • We rebuilt the .com website and extended it substantially to cover five languages. We handled all the translations using expert, mother-tongue translators to properly localise the content - making it make sense to the reader and working effectively to market the hotel to them.
​

​What the project achieved

​The client needed a large increase in activity bookings and more hotel guests during the summer. The work we did achieved both these goals.

We also worked to make the hotel's marketing more sustainable, enabling them to repeatedly and consistently reach a much bigger target audience.

​Would you like to combine your marketing activities so that you save yourself time and energy and get better results? Read more about the services we offer above and/or get in touch to talk us through your needs.

​

Case study - understanding the buyer's journey

12/10/2020

 
Understanding the buyer's journey - Write in Danderyd
Knowing where to put your marketing effort saves many small businesses a lot of time, money and energy. Identifying the journeys your key customer groups usually take to the point where they buy your products/services highlights the gaps. Assuming your product and market are right for each other, plugging these gaps will increase sales.

Background

This Swedish tech startup has developed a system that uses artificial intelligence to put the products people are most likely to buy in front of them in ecommerce stores. It was bought out by one of its own customers and almost all the staff moved to the parent company at the point they brought us onboard.

The industry

With the growing number of e-commerce stores comes a growing number of competing products and the market is more and more competitive.  

The problem 

The key challenges our client faced were:
  • No team and the need to rebuild it fast, while running the tech and marketing sides for existing clients
  • A need to grow rapidly to become profitable
  • A move away from free basic accounts and towards larger clients – no new freemium customers wanted

How we jumped in

The client approached us from a referral by a member of their team. They investigated other options and chose Write in Danderyd for our broad expertise and, as a smaller organisation, so that they would be an important part of our business.

The client’s goals for us

The client identified two key goals for our time with them:
Developing the marketing strategy while taking rapidly restarting the marketing tactics
Normally, we would work to set the marketing strategy first and then action the tactics but, in this case, we had to run both concurrently to support the ongoing customers and potential customers already in the pipeline.

What we did to help them

The strategic side - Write in Danderyd
To understand where the client fitted in the marketplace and what its differentiating factors were (in the minds of potential customers), the agency started with a full competitor and industry analysis.

This gave us a complete picture of the where the client could best compete and specific factors, such the ease of buying competing products and reviews of the support they received.
Competitor analysis in the ecommerce industry - Write in Danderyd
The second stage was to formulate a marketing strategy that fully supported the efforts of sales team, focusing on their current target market in the short-term and, longer-term, scaling effectively to reach wider target markets and reduce the risk of churn.
 
The key to this side was the clear identification of the journey potential customers took before purchasing the system – which often included multiple people, time and contact points with the client.

The journey of one target market group looked like this:
 The journey of one target market group looked like this: Write in Danderyd

Identifying where marketing was important in the buyer journey and what current gaps there were helped us develop a clear strategy with tactics for the business.
Picture
Search engine traffic, for example, was one missing element. It was rapidly growing in importance for the client, as industry awareness of the product availability increased and potential customers searched for solution providers.

The client needed more leads coming into the top of their sales funnel and we identified search traffic as one important source of them.
Interest over time - Write in Danderyd

The next strategic area was the clarification of who the system was for – what attributes did the ideal customers have and how it was best to reach their trigger points for buying the system.

We built ‘personas’ for each identifiably different target customer group, looked in detail to find out who they were, what level of buying power they had (to see if the client needed to present the system to additional people before a buying decision could be taken), what their technical knowledge level was (to highlight how content targeted at them should be written), their likely goals and their likely challenges.

The final step was to identify each personas’ set of value propositions – what made this system stand out from the competition and how could they succinctly say it. We produced sets of value propositions for each target market group and then narrowed it down into the best, most useable statements that would help support the buyer through their journey.
Client personas and value propositions for them - Write in Danderyd
The tactical side - Write in Danderyd

Area 1 - urgent content marketing and website management

We needed to somewhat follow the existing tactics for the first few months to show that the company was still running as it should be and to be consistent in the eyes of current clients.

We prepared website, blog, email and social media content that married the style of the existing content with the shift in target market away from the freemium model. Content was created to effectively communicate individual elements and specific benefits of the system to potential clients, often in visual form.
Content marketing - Write in Danderyd
One of the first tasks we undertook was to move the company website from Word press to an easier to self-manage CMS system to allow the company more stability and ease of use. The original site was difficult and time-consuming to edit and the team wanted something that could change with them as they grew.

We created a total replica of the original site in a system that then took 10 minutes to post a professional, on-brand blog post on instead of several hours and design skills.

We ran a full website review initially and provided the client with a comprehensive list of changes and improvements to boost search traffic and the usability of the website. We worked with the team to start implementing these changes.

Area 2 – strategic branding

We prepared a full suite of branded materials to enable the marketing efforts and sales team efforts to push ahead efficiently and effectively.

This included starting from the beginning, producing versions of the existing logo in all the formats needed, printing business cards, designing templates for the main formats and developing a key set of brand guidelines based on the existing look and feel, to protect the brand value.
Brand guide - Write in Danderyd

Area 3 – sales strategy, tactics and materials

Although not part of the original brief, sales support became our biggest area of work and we pivoted to meet this need.

Sales support was provided in series of email templates, email processes, CRM system support, sales presentation design and content, flyer design and the printing and shipping of business cards out to an event.
Sales support - Write in Danderyd
We created content and materials to support partnership sales.

We created email content for each target market to support the sales team in their efforts to built up requests for demos of the system. On our recommendation, a series was used, and results started to appear from the fourth email in the series.

We worked with the client’s CRM system to get them automatically to the correct recipient.

Area 4 – preparing for the future without us

As well as leaving the client with a clear marketing strategy and tactics to fill the gaps, materials and a mass of sales and marketing content, we also created guides, such as social media response guidelines and case study templates, so that they could function well without us.

Content was created and planned out for the rest of the year.
Social media response guide - Write in Danderyd

What the project achieved

In this case, the client needed both a quick fix and a strategic plan. We supported them so that they could get internally back on their feet without disruption to the existing clients and prospect clients in the pipeline and left them with the tools, processes and materials to achieve their growth ambitions.


Do you have a complex situation which requires strategic and tactical support? Read more about the services we offer above and/or get in touch to talk us through your needs.

Digital transformation in the smallest of businesses - the project

7/10/2020

 

Systems that work well for a medium or large business can be a disaster for a small business - where a lack of time and resources mean they can't benefit from what the system can do.

There is no doubt that the Covid-19 pandemic has added even more challenges to small business. These challenges are pushing for a change in how small businesses operate, market, and connect themselves with their current and potential customers. The pandemic has put more pressure on the smallest business owners to digitise manual activities.
How much time would you save - Write in Danderyd
After identifying the problem of time consumption with manual activities, Write in Danderyd launched the project Digital transformation in the smallest business that will focus on uncovering the secrets of an easier everyday life as a smallest business owner - those of us working as consultants, coaches and running businesses with few or no employees.
Picture
The purpose of the research project is to find out what tools or processes will save business owners time and money by transforming manual activities into digital and automated ones; to simplify your everyday life as a business owner.
 
We will:
  • identify time saving processes
  • present processes that provide more return than the cost of investing in them
  • help create an easier everyday life for our client business owners
 
We will look at which processes and tools are trending and which ones are recommended to simplify your business life. The outcomes of the project, including tips that can be easily implemented, will be reported on Write in Danderyd’s website blog, by email (so make sure you are on our list!) and directly to clients by the team.
The project is being run by Nellie Fredriksson, who is studying for a masters in Management, Communication & IT at Uppsala University. She’s a former elite volleyball player with both the national team and SM-gold on her list.

When she’s not a full-time student or researching for Write in Danderyd, she’s watching criminal shows on Netflix. Find her on LinkedIn (Nellie Fredriksson), or Facebook (Nellie Fredriksson).

Nellie Fredriksson - Write in Danderyd
Follow Nellie on this journey and don't hesitate to share your thoughts - positive and not-so-positive - in the comments below. Alternatively, get in touch with us here.

Growing your business with us

25/8/2020

 
Write in Danderyd is a full-service marketing agency that provides all the services the smallest of business needs to grow and thrive. What can we help you with?
Marketing services to build and grow the smallest of businesses - Write in Danderyd

We offer:

  1. Content marketing
  2. Social media marketing
  3. Graphic design
  4. Website design and management
  5. Search engine optimisation (SEO)
  6. Newsletter and email marketing
  7. PR and media
  8. Events
  9. Advertising
  10. Sales support

1. Content marketing

Content marketing from Write in Danderyd
Content marketing works to pull visitors into your website and to reach them there, on social media and by email. It is the best thing for building up awareness of your business and for taking potential clients through their buyer journey to the stage when the book with or buy from you.

In practice, this means putting new or updated material on your website, often in the form of blog posts and then spreading the news that the new material is there via the channels. For a small business, it can be the main source of new business.

We can help you work out what content to put up, we can produce it for you or use content you have created and help you get it out to your potential and current clients.

2. Social media marketing

Social media marketing from Write in Danderyd
Social media marketing covers everything from creating text and graphic posts, keyword research and posting to engagement and follower-building activities.  For the smallest businesses, posting when you have very few followers isn't where the focus should be.

We can produce and publish your content and grow the number of people looking at it. We can do it as a project or as a regular activity, in as little as two hours a month.

3. Graphic design

Graphic design from Write in Danderyd
People make decisions based on their first impression of a company, a person or a product so good design is crucial for business success. Small businesses need everything from a logo to social media images and they need them from the very beginning.

We work with you to create everything from a logo - including versions of your logo for every use, printing stationery and the right sizes and formats for social media sites (each, of course, being different!) - to newsletter design, brochure design, websites, signs, event equipment and everything inbetween.

4. Website design and management

Website design and management from Write in Danderyd
Web design plays a vital role in how your brand is perceived and how your website works can allow or stop people form booking or buying your products and services.

Another important factor is how well the website works for you. Can you easily update it, add what you need to be visible and change the content without it taking forever? Does it look good when you make changes?

We work with you to find the best system for you and your business and then get it setup and running. We support websites made in all systems and can help you with anything.

5. Search engine optimisation (SEO)

Search engine optimisation SEO from Write in Danderyd
If your website isn’t optimised for search engines, they literally can’t see it and won’t show it to your target market. SEO explains what you site is about and who the targeted audience is based on the information the site provides.

We provide SEO services designed especially for the smallest of businesses - so you don't pay for something you don't need (yet...!):

WEBSITE REVIEW: A comprehensive review of your website, including user experience (what it is like for a stranger to use your site), design and content, plus all the above SEO elements. Included are specific tips under each section and the information you need to see and work on your on-page SEO.

ON-PAGE SEO WORK: Working through each page on your website, we create and put in keywords, titles and descriptions for each one. We'll look at your images and add optimised descriptions for them too. As many or as little hours as you want and need

LOCAL SEO: If your target market is right in your neighbourhood, there are specific cost-effective SEO tactics we can use to get you in front of as many locals as possible.

OFF-PAGE SEO: Social media marketing and blog outreach are two affordable off-page SEO tactics that we can help you with.

6. Newsletter and email marketing

Newsletter and email marketing from Write in Danderyd
Potential customers/clients need to ‘meet’ you a good few times before they are likely to buy your products/services. Email is one of the cheapest, most effective and traceable approaches to get them understanding why they need to buy from you.

We can get you set up and ready to reach out to your audience and use our experience and your past marketing to establish what your audience likes to receive by email.  We can run campaigns for you or help you work out how to do it yourself.

7. PR and media

PR and media relations from Write in Danderyd
There are occasions where getting coverage in the media gets your message out to the audience you want and need. We work with local, national, and international journalists and target press for both the public and specific, targeted audiences.

PR is perfect for book and research report launches, for example.

8. Events

Event management and marketing from Write in Danderyd
Under normal circumstances, we help organise and run events around the world. Right now, we help publicise and host events across the internet!

We can help with a whole event and we can help with just one element – signs and posters, social media promotion, online course systems and anything else.

9. Advertising

Online, mobile and traditional advertising from Write in Danderyd
From billboards and posters to pay-per-click online advertising, we can help you with your paid marketing campaigns. We will also advise you to stay away from channels and advertising tactics that don't work for the smallest of businesses - we'll help you spend your budget in the most effective way.

10. Sales support

Sales support from Write in Danderyd
Most business owners know, to an extent, how potential clients turn into paying ones (and the same for customers in/on a shop). What is harder is working out the point where potential clients/customers drop out of their buying process - where are you losing potential business?

We look for the entire journey the buyer takes and spot the gaps, supporting you with ideas, content and tactics to plug them and build up your sales. We can advise on marketing and sales automation too - getting technology to move potential clients  through their journey without needing your personal attention. We can also work with you on specific sales campaigns, from filling the sales funnel at the top with new leads to converting prospects into buyers at the final hurdle. All with your small business in mind.

Why choose us:

Write in Danderyd’s marketing services are specifically designed to build and grow the smallest of businesses. That means the business you run from home, the consulting firm you have, the local business you’ve set up and any business that has less than 10 employees. Or no employees.

We pick and choose the best marketing tactics that work for the smallest of businesses.

We don’t recommend or use tactics that take a lot of time, energy and budget to action.

We don’t use tactics that need you to have 10,000+ followers on social media or an email list with 10,000+ addresses on it. If you have 10 email addresses, that is where we will start.

Learn to market your business yourself
Sometimes you need to market your business yourself and we support that too. We run courses and workshops (mostly online at the moment but IRL too!).

Check out our selection and let us know if you’d like to learn about something we haven’t got a course for: My Own Marketing Coach.
 
Contact us
 
Every business is different. Get in touch with us to discuss yours.

Options for managing your social media marketing

4/8/2020

 
We see a lot of small businesses trying to market on social media. Creating great content and posting it, only for it to be pretty well ignored.

If you have done any of our courses, you'll know we go on (and on...) about posting being no more than 20% of the job. The other 80% contains engagement and marketing building (getting more of the right kind of followers to read and react to your posts).

Social media marketing is not for the faint hearted.  Each social media portal is one channel and needs a marketing campaign with all its elements to make it a success. Plus a lot of time and effort. 

Hiring someone 'young' to manage your social media is not sensible.

Neither is hiring a social media manager without checking that they are properly qualified - that means education (preferably marketing and not just social media) and experience that shows they can build leads or sales for a client.

Using a posting system, like Buffer, Hootsuite or Later, helps you post a little faster and a little easier. It does not help you market your business.

Social media marketing is marketing just the same. It needs to fit properly into the buying journey your potential clients/customers take and it needs to directly move them one or more steps closer to the buying decision. If it doesn't, it is a waste of time. 

Does social media really fit in your potential clients/customers' business journey?

If you aren't getting sales from your social media efforts - saying that it is 'brand awareness' doesn't count - brand awareness is a step at the beginning of the process and should still add sales at the end of the process, if it is working - or you aren't sure social media is where your target market is looking for your service/product, get in touch with us and we'll work it out with you.

If you are marketing on social media, here is our take on doing it yourself versus using us. Please get in touch if you would like to discuss any aspect of it.

Managing your social media marketing - DIY vs agency - Write in Danderyd

Reconnecting with your social and local markets

31/7/2020

 
As the real world changes, the online world does too. More than half the entire world population uses social media and its use increased as people started to get stuck at home.

This poses a dilemma for small business owners. 

On the one hand, not 'wasting' money on marketing while businesses are closed, sales can't happen and income is so uncertain seems sensible. On the other hand, others see the value in remaining visible and protecting future sales. 

There are also those who have, in a positive way, taken advantage of the crisis to reach out to their target market and ask for their support through this period.

Market forces usually keep the playing field somewhat level and that's been true in the healthy economic climate we have benefited from for years, up to January this year. Now it has now been shaken to pieces.
As your competitors find safe footholds again by reconnecting with their social and local audiences, are you doing the same? - Write in Danderyd
While saving money is sensible in a down period, being invisible isn't. Companies that best survive in recessions are those that market through it and therefore get sales as soon as recovery starts. It can be fatal for a company to ignore the competition's activities and lose their market share.

If you have been busy surviving and marketing has had to take a back seat (or been left behind), here are some things to think about:
  1. Take care of your current audiences first before trying to expand them
  2. Reach out on a personal level   
  3. Reach out often - you are competing in a very busy space for the attention of people who have a lot on their minds
  4. It is difficult to 'over-' post on social media. 20 posts a day won't bother your audience because they won't see 90% of them. That doesn't mean you should spend all your time posting but it does mean you shouldn't worry about posting too often. Especially at the moment.

A client case in point 

A client of ours had all their staff completely booked up with appointments for months through to the end of February. March came and all bookings were cancelled. No-one came into the store. 

The owner of the business did several things that meant that, by May, bookings were almost back up to February levels and people popped in to the store specifically to buy 'something'. 

How?


  1. - The store landlord did not provide rent relief that the government had made available. This client rallied local businesses and got local press to cover the story. When that didn't work, they took it to the main national newspapers. A large feature about the company's plight appeared and the client started getting bookings and customers from both existing customers and a slightly different target market - those that had read the article in the broadsheet financial press.
  2. - A simple SMS to around 800 customers was sent. The message - 'If you want us to be here when this is all over, you need to buy something from us now, even something very small'. It worked. People came in and bought many of the smaller items on the shelves.  

While both of these things were designed to help the business survive the spring, they also made the company really visible and that has been worth its weight in gold!
There are various cost-effective areas you can use to reach out to your target market:
If this feels overwhelming or you don't have time to do this yourself, reach out to us. We have two ways that we can help you:
  • You can learn all about marketing your small business by taking any of our online courses. More details about them can be found at www.myownmarketingcoach.com 
Online small business marketing courses from My Own Marketing Coach - Write in Danderyd
  • We can run any of the above campaigns or manage any aspect of your marketing for you. Here are some examples of campaigns we run for the smallest of businesses:
A garden services client of ours also sells Christmas trees. We run a social media marketing campaign for them each November and December, building up awareness and sales of the trees and helping fuel bookings coming in at the end of the winter. 

A customer-facing client of ours just doesn't have time to manage their Instagram and Facebook accounts so we manage them for them - taking around four hours per month to do so. It keeps them visible, gets out important messages about opening times, delivers information about new product lines and special offers and it works to bring in customers.

We manage bigger projects for small businesses too. We run the global marketing for a hospitality business, including building, managing and content marketing on two separate websites in five languages, email marketing, their social media portals in five languages and partner management too. We have grown what we do for them as we have helped them to grow!

Our graphic designers have produced local and social marketing materials for our clients, including flyer campaigns and the occasional sign. 

Whatever size and type of business you have, if you need help marketing it and want to grow your sales, get in touch with us.
<<Previous

    Categories

    All
    About Us
    Blogging
    Content
    Course
    Danderyd
    Design
    Email
    Facebook
    Getting More Clients
    How To
    Instagram
    LinkedIn
    Local Marketing
    Marketing Automation
    Marketing Strategy
    Media Relations
    Mobile
    My Own Marketing Coach
    Newsletters
    Online
    Our Clients
    Pinterest
    Pr
    Reminders
    Search
    Seo
    Social Media Marketing
    Social Media Tech
    Terminology
    Usability
    Video
    Websites
    Why We Love...

    Archives

    May 2022
    March 2021
    January 2021
    November 2020
    October 2020
    August 2020
    July 2020
    May 2020
    April 2020
    March 2020
    January 2020
    June 2018
    November 2017
    September 2017
    July 2017
    June 2017
    March 2017
    February 2017
    September 2016
    June 2016
    April 2016
    March 2016
    January 2016
    November 2015
    September 2015
    March 2015
    February 2015
    January 2015
    September 2014
    March 2014
    January 2014
    September 2013
    August 2013
    June 2013
    May 2013
    April 2013

    RSS Feed

Picture
hello@myownmarketingteam.com
Picture
Sturevägen, Stocksund, Sweden
Picture
+46 (0)70-924 7260
© 2023 My Own Marketing Team
  • Home
  • Marketing services
    • Search engine optimisation
    • Social media marketing
    • Email marketing
    • Everything to do with websites
    • Graphic design
    • Marketing automation
    • Local marketing
  • Courses & coaching
  • Blog
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
    • Books
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marknadsföringstjänster
    • Sökmotoroptimering
    • Sociala medier marknadsföring
    • E-post marknadsföring
    • Webbdesign och förvaltning
    • Grafisk formgivning
    • Automatiserad marknadsföring
    • Marknadsföring lokalt
  • Kurser och coachning
  • Blogg
  • Om oss
    • Kontakta oss