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Making sure Google has your address - another crucial local marketing step

27/6/2016

 
As Steve from Massage till dig mentioned on our recent blog post about writing local content, getting Google to recognise your correct address is a really important step in marketing your local business. You want to be found by potential customers, right?

Here is what our address looks like in Google's 'My Business' area:

Google has made it easy to add your business address - just click on business.google.com and get your business address added. You will need a Google account to do so but they are free and also easy to set up. Feel free to put a link to your address in the comments on this post!
Google My Business - Write in Danderyd
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A tip for getting local visitors to your site (like we do in Danderyd...)

22/6/2016

 
Did you see what we added to the title of this blog post to make it come up when someone searches online for local businesses? Yes, we wrote the word 'Danderyd'. We do that a lot. It is also in our name (if you hadn't already noticed that).
If you want to be found online as a local business, create local content.
You have two main choices here:
1. Writing about what you do in the context of your location and/or
2. Your opinion of things going on in your local area.

Whichever you choose, be sure to mention the location a couple of times at least, to let the search engines know where you are. Don't overdo it though, more than 5 could be too many and will make your post hard to read by your human readers.

Google's latest content requirements

7/5/2013

 
Google updates its way of searching the web so often that it is almost impossible to keep up with it.

One key point  we picked up recently is that the search engine needs to see at that at least 60% of the content on your website is unique - you write it yourself and it isn't repeated anywhere else on the web. This is harder to do than you might imagine for businesses that sell products with standard descriptions for example. A word from the wise (wiser?!) - don't be tempted to repost blog content or even page content to your own site without writing about it in your own words and checking you haven't fallen under the 60% boundary.

Sites that are known as 'content farms' - those that collect text and images from all over the web and feature them, uch as news portals, are bad news as far as Google is concerned. If a content farm is pulling your information, Google will penalise you for it.

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Sturevägen, Stocksund, Sweden
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+46 (0)70-924 7260
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  • Home
  • Marketing services
    • Search engine optimisation
    • Social media marketing
    • Email marketing
    • Everything to do with websites
    • Graphic design
    • Marketing automation
    • Local marketing
  • Courses & coaching
  • Blog
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
    • Books
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marknadsföringstjänster
    • Sökmotoroptimering
    • Sociala medier marknadsföring
    • E-post marknadsföring
    • Webbdesign och förvaltning
    • Grafisk formgivning
    • Automatiserad marknadsföring
    • Marknadsföring lokalt
  • Kurser och coachning
  • Blogg
  • Om oss
    • Kontakta oss