Using social media to build up the recognition of a brand and market products and services has become a popular strategy among small businesses, in part because it costs nothing except time.
But is it effective for your business?
Do you get sales from your hard work?
Does it take up far too much time?
Knowing which social media marketing tools, strategies and tactics work for a small business and which are a waste of time can make the difference between a business succeeding or failing.
That is our job.
We provide social media marketing support to the smallest of businesses, focusing on only those tactics that will turn into sales and growing the reach of your accounts at the same time. All you need to do is provide us the details about your business and explain us your business goals. We will take care of it from there!
Services you can use include:
Social media set-up
Collecting your current marketing materials, images and details relevant to your business, we will build great social profiles for you in each relevant social media platform. The profiles will reflect your business values and reinforces your brand. Profiles we build are where your existing and potential customers are.
If you would like easy-to-use post templates, we can create you a set of them that makes posting much faster and will look awesome.
Many accounts we see don’t use the right hashtags for building up sales. We can provide you with a selection of hashtag sets that you can use to reach your target market.
The simplest detail about your business can be turned into an interesting content with creative writing skills and relevant images, making your current customers read more about your business and help new customers understand why they should buy from you.
A set of posts created each month is a common way of us managing your content creation. For example, we can create and post 9 posts per month for you, giving you space to add in your own posts whenever you want while ensuring your profiles build up their reach.
Getting your marketing content planned strategically in advance saves a lot of time and energy but most importantly, makes it much more effective. We work with you to build your marketing content around what is happening in your business and what is happening for your potential clients.
With tools designed for big businesses but scaled down for us, we can plan, schedule and automatically post your content at any time of day and night. We can even share the system with you so you can add posts too.
We will make sure that your marketing content is published to reach the right audience at the right time.
Running social media marketing for you
If social media marketing is what you need but you don’t have the time, energy or inclination to run it yourself, we are here to run it for you. Full responsibility sits with us and we report back on the progress, including tying in the activity we do with the sales of your products/services.
Engagement and follower building
*The most effective service we offer:*
This is a very unique marketing service that we provide. Many social media marketing ‘experts’ miss this point but if we are running social media marketing for you, we make sure that we build up the number of relevant people seeing and reacting to your content. While you work on growing your business, we work to grow the reach of your messaging. Without this, sales won’t come from social media.
Each small business is unique and each small business owner wants and needs different things from their marketing. Talk to us about your business.
If you’d like to find out more about running your own social media marketing and/or have some coaching along the way, check out our online courses and coaching options at www.myownmarketingcoach.com
Facebook has started 2021 with some interesting changes to Pages that will help us small businesses use it for marketing. They include removing the 'like' button, making the Page News Feed properly usable and creating a Q&A section from your fans' questions.
Find out how the changes affect small businesses like yours in our latest My Own Marketing Coach article:
Would you like some help growing the following of your page? Don't know what we are talking about when we say 'engaging from your Page'? Check out our social media marketing online courses, live and digital workshops in the Stockholm area or talk to us for help with your business marketing.
We see a lot of small businesses trying to market on social media. Creating great content and posting it, only for it to be pretty well ignored.
If you have done any of our courses, you'll know we go on (and on...) about posting being no more than 20% of the job. The other 80% contains engagement and marketing building (getting more of the right kind of followers to read and react to your posts).
Social media marketing is not for the faint hearted. Each social media portal is one channel and needs a marketing campaign with all its elements to make it a success. Plus a lot of time and effort.
Hiring someone 'young' to manage your social media is not sensible.
Neither is hiring a social media manager without checking that they are properly qualified - that means education (preferably marketing and not just social media) and experience that shows they can build leads or sales for a client.
Using a posting system, like Buffer, Hootsuite or Later, helps you post a little faster and a little easier. It does not help you market your business.
Social media marketing is marketing just the same. It needs to fit properly into the buying journey your potential clients/customers take and it needs to directly move them one or more steps closer to the buying decision. If it doesn't, it is a waste of time.
Does social media really fit in your potential clients/customers' business journey?
If you aren't getting sales from your social media efforts - saying that it is 'brand awareness' doesn't count - brand awareness is a step at the beginning of the process and should still add sales at the end of the process, if it is working - or you aren't sure social media is where your target market is looking for your service/product, get in touch with us and we'll work it out with you.
If you are marketing on social media, here is our take on doing it yourself versus using us. Please get in touch if you would like to discuss any aspect of it.