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Choosing the best website system for your business

11/5/2020

 
There are far more options for building websites than most people realise. Picking the right one starts with working out what you need and want.
What do you and your business need from a website system? - Write in Danderyd
Is the site a place to reinforce who you are or is it your shop-front?

Do you need a custom design or could your branding fit into a template designed to work well on the web?

Are you looking for clients to contact you directly or customers to buy online from you?

Do you need password-protection, membership areas and online courses?
There is a solution that suits you and your business - it is worth taking the effort to find it. Write in Danderyd
 The problem with specialists

Many website designers work with one system only. They are specialists in that system, which is great when you need technical help.

What they aren't good for is helping you choose the right system for you.
Website design specialists are not good at helping you choose a system - Write in Danderyd
Choosing from the range of options
There are two main groups of website building systems that are best for your size and type of business:

1. Hosted website builders

These are the easiest to use and are the most stable options for building your website.
Pros and cons of hosted website builders - Write in Danderyd
You may have heard of Wix, Weebly, SquareSpace and One. These are all hosted website builders.

There are hosted website builders that specialise in online shopping websites. These include Shopify, Tictail,

If your business model is membership and training-based, there are hosted website builders that provide you with all you need to manage members and password-protected areas and online courses. Kajabi is a well-liked option but you see that the pricing reflects how powerful it is. Some of the standard systems, like Wix and Weebly can handle basic versions of membership sites and training online and they are far cheaper.

2. Self-hosted content management systems
These over a lot more opportunity for custom development - programming your own site elements - but this comes at a price. These really require help from a developer who specialising in the particular system. They need hosting somewhere and they need protecting. Security risks are higher, especially if you don't update the software immediately as a new update comes through.
Pros and cons of self-hosted content management systems like Wordpress - Write in Danderyd
The most well-known self-hosted CMS is Wordpress. It isn't alone, there is Drupal and Joomla, Magento and a whole lot more.

There are also custom coded sites which big companies with complex sites and a high level of security use.

How to choose the best one for your business
How to choose the best website builder for your business - Write in Danderyd
Free website review - Write in Danderyd

You opt your right foot in, your right foot out, in, out, in, out, shake it all about

19/7/2017

 
You have some email addresses of potential customers that you found on the internet. They are called 'cold' contacts because you've never had any conversations or communication with them before. Brrrrr.

A few fine chaps have signed up for your newsletter on your website. Those clever people have now 'opted-in' and have given permission for you to email them as much as you like (remember they'll take it back if you annoy them).

Here's the clever bit. If those subscribers then click on a link you have sent them to confirm they've subscribed, they are then 'double opted-in' and you can be sure they want to hear lots from you.

The big conundrum for us marketing folk is whether that email you send them to confirm actually annoys them. That, we don't want. We think it can be better to encourage some sort of action, like clicking a link through to your website, so we can see they are interested. A softer approach.  It does, of course, depend on the industry and business. Everyone is different.

Google's latest content requirements

7/5/2013

 
Google updates its way of searching the web so often that it is almost impossible to keep up with it.

One key point  we picked up recently is that the search engine needs to see at that at least 60% of the content on your website is unique - you write it yourself and it isn't repeated anywhere else on the web. This is harder to do than you might imagine for businesses that sell products with standard descriptions for example. A word from the wise (wiser?!) - don't be tempted to repost blog content or even page content to your own site without writing about it in your own words and checking you haven't fallen under the 60% boundary.

Sites that are known as 'content farms' - those that collect text and images from all over the web and feature them, uch as news portals, are bad news as far as Google is concerned. If a content farm is pulling your information, Google will penalise you for it.

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  • Home
  • Marketing services
    • Search engine optimisation
    • Social media marketing
    • Email marketing
    • Everything to do with websites
    • Graphic design
    • Marketing automation
    • Local marketing
  • Courses & coaching
  • Blog
  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
    • Books
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marknadsföringstjänster
    • Sökmotoroptimering
    • Sociala medier marknadsföring
    • E-post marknadsföring
    • Webbdesign och förvaltning
    • Grafisk formgivning
    • Automatiserad marknadsföring
    • Marknadsföring lokalt
  • Kurser och coachning
  • Blogg
  • Om oss
    • Kontakta oss