There are many reasons why email marketing is ideal for small businesses. The mains ones are:
We use other aspects of marketing - social media, PR and advertising - to feed our email list with prospective customers - they bring attention to the products and services. This works because these three methods work well at the beginning of the buyer's journey and email takes over and keeps prospects warm through the interest and desire stages until they are ready to buy. |
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We can help you with your email marketing - however large or small the task is.
Check out our client case study here about newsletter creation and deliveryfor a leading handbag designer.
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EMAIL STRATEGY
How email marketing is handled depends on key factors, like how much time you have to spend on it and how many people you want to email. Some email systems are free, some have a cost and each have different features. Some products and services suit monthly email communication and some as much as daily.
We'll pull ideas together into a plan that'll get your email marketing launched and loved.
Each business is different and your email strategy should be right for yours...and for you. We work with you to find the right strategy and the right system to make it successful.
We'll pull ideas together into a plan that'll get your email marketing launched and loved.
Each business is different and your email strategy should be right for yours...and for you. We work with you to find the right strategy and the right system to make it successful.
EMAIL SET-UP
To get your email marketing set up, we'll collect together your marketing materials, relevant images and details about the business and build them into the chosen system. Your existing contact list will be put into the audience and we'll create a base template for your emails.
We make sure your email account is ready for you to use.
Talk to us about getting your email marketing set up
Talk to us about getting your email marketing set up
EMAIL DESIGN
For those products and services that deserve a set of custom templates, we design them for you. We build them in to the email system so that they are ready to use.
RUNNING YOUR EMAIL MARKETING FOR YOU
If email marketing is what you need, we can run it for you. We set a schedule with you including the topics and things you want the marketing to achieve e.g. sales of a particular service or product.
We create the content - text and graphics - and you approve each draft. We write in the style that best suits your audience and do all the things marketers should, like linking content to key search words and products/services on your website while using correctly-tagged and described images. We'll even find or take the right images to make your messages stick fast in your readers' minds.
Once they are ready, we schedule the emails and make sure they reach your audience. We'll check out the outcomes of previous emails and create more of the ones that work best.
Full responsibility sits with us and we report back on the progress, including tying the activity we do to the sales of your products/services so you can see it working.
We create the content - text and graphics - and you approve each draft. We write in the style that best suits your audience and do all the things marketers should, like linking content to key search words and products/services on your website while using correctly-tagged and described images. We'll even find or take the right images to make your messages stick fast in your readers' minds.
Once they are ready, we schedule the emails and make sure they reach your audience. We'll check out the outcomes of previous emails and create more of the ones that work best.
Full responsibility sits with us and we report back on the progress, including tying the activity we do to the sales of your products/services so you can see it working.
We make sure that your email messages reach the right audience at the right time.
What would you like us to send out?
What would you like us to send out?
EMAIL SUBSCRIPTION
Email marketing needs email addresses if it is going to work. There are various ways to build up a contact list.
We build sign-up forms, landing pages and integrate them into your website and social media profiles. These encourage people to sign-up to get your messages.
If your business needs a more comprehensive effort to grow your list, we can work on that with you.
We build sign-up forms, landing pages and integrate them into your website and social media profiles. These encourage people to sign-up to get your messages.
If your business needs a more comprehensive effort to grow your list, we can work on that with you.
AUTOMATING YOUR EMAIL MARKETING
Are you getting to the point of needing automated email marketing, where the marketing runs in part without you?
It is possible to automate many parts of marketing, especially email. We can automate one element at a time or build in an automation system that does most for you. Each element that is automated saves you time and money and helps build sales while you work on other things.
It is possible to automate many parts of marketing, especially email. We can automate one element at a time or build in an automation system that does most for you. Each element that is automated saves you time and money and helps build sales while you work on other things.
EMAIL ANALYTICS
Email marketing gives us an amazing opportunity to see what our potential customers and clients are interested in. We can see which emails they open, what they click on and if they go further and look at the website. We can track them using codes and specific landing pages. We learn a lot from email analytics and we can analyse your email marketing.
