MARKETING AUTOMATION
Marketing automation uses technology to execute, manage and automate parts of the marketing process. Purpose-built software, tools, applications and web-based services replace manual, time-consuming, repetitive marketing tasks to improve productivity, efficiency and effectiveness.
It makes marketing much easier, faster and less time-consuming.
Marketing automation not only helps save time, it makes your marketing much more effective because the marketing happens even when you don't have time to do it.
It also:
Once your marketing tasks are automated, you can focus more on other areas of the business, such as building relationships with clients, improving product/service quality and growing your team. An achievable dream.
It makes marketing much easier, faster and less time-consuming.
Marketing automation not only helps save time, it makes your marketing much more effective because the marketing happens even when you don't have time to do it.
It also:
- Increases business productivity - you can get on with other things while your marketing runs itself
- Helps connect website visitors to the rest of your marketing
- Generates more, better and quality potential customers
- It has great ROI - it costs less than it saves you
- Improves marketing performance - your marketing efforts can reach more and more potential clients
- Smoothes your sales funnel so that you have a steady stream of new sales and not too much then too little, the problem with a normal small business funnel
- Improves customer retention - keeps you top-of-mind with existing customers so they buy more
- Provides statistics and insights - you can see what your potential clients look at and what they ignore...
- Helps track and monitor marketing campaigns so you know where to spend your time and money
Once your marketing tasks are automated, you can focus more on other areas of the business, such as building relationships with clients, improving product/service quality and growing your team. An achievable dream.
While systems can automate most marketing tasks, you do still need to create the content. Or get us to do it for you.
Our marketing automation services include:
AUTOMATION STRATEGY
We work with all sorts of systems for automating marketing tasks so we work out with you which ones are best for your business and your goals. It can be anything from speeding up your social media image creation to getting your emails out to more people.
Talk to us about your business
PUTTING AUTOMATION IN PLACE
Once we know what we can automate, we can help you get it set up. Automation services providers could include:
- Zapier - which connects systems so they can talk to each other without you doing it manually
- MailChimp - for email marketing automation
- Hubspot - a CRM system with all sorts of automation capabilities
- SharpSpring - a CRM and email automation system designed for smaller business
- HeyOrca - which speeds up social media marketing immensley
Whatever you need, we'll help you get set up and get it running too.
CONTENT CREATION
The simplest detail about your business can be turned into an interesting content with creative writing skills and relevant images, making your current customers read more about your business and help new customers understand why they should buy from you.
Managing your content creation can involve creating images, text, posts, emails and landing pages.
Managing your content creation can involve creating images, text, posts, emails and landing pages.
