Paid digital marketing - advertising on sites like Google, Facebook, LinkedIn and Instagram - can deliver potential clients to you with the least amount of effort.

For the smallest of businesses, advertising works in two stages of the buying process:

1. Introducing your product/service to people who have never heard of it. At this stage, the ads are very unlikely to generate sales - this is brand and product/service awareness and takes time and money to build up;
2. Reminding people who know and need/want your product/service but didn't order or ordered a while ago - the ads convert the views into sales.

If you are just starting out, the only choice for advertising is to build up awareness of your products and services. A more established business can start to reach an existing target market with ads and aiming for sales from them.

In both cases, the most critical thing is to advertise the right places - where your target market is AND where they are looking for your products or services. Where is the right place for your ads to be?

Part of our job is to work out where your ads will be most effective. While 'everyone' is on Instagram in Sweden, they might buy a new juicer via an ad on the platform but they might not contact you about your HR software solution or engage your legal services.

The second critical thing  is to work out what the advertising should do. 'More sales' as a goal needs to be broken down into the steps to get more sales and which steps the advertising should work on. Relying on advertising alone works only for a very small number of businesses. For everyone else, we need to find the stage(s) where advertising will work to move your potential clients to purchase and make sure that the other stages also work.

We can help you with all the aspects needed to make your performance marketing work for your business. Our advertising services include:

AD STRATEGY CREATION

Within your goals and budget, we work out how to reach your potential customers with just the right messages so that they take their next step in the buying process, including the critical step of working out exactly who and where your customers are.

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ACCOUNT SET-UP

With a strategy ready, we get your ad account(s) set up and build the elements needed, including your audience - so your ads reach the right people in the right way. Whatever you need, we'll help you get set up and get it running.

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AD CONTENT CREATION

Creating content that achieves your goal and gets potential clients taking the next step that you want is not that easy. We working with  details about your business and turn them into content that delivers results.

What can we create for you?

CAMPAIGN MANAGEMENT

Once you've launched your campaign, the fun starts. This is the point where we monitor and adjust your campaign, getting the best results from your budget. We look at what the audience is doing, which people click through and then take the next step, which ad content works best and how the audience reacts to the content. We report everything back to you so you are fully involved.

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PERFORMANCE TRACKING AND OPTIMISATION

Our campaigns are designed to deliver measurable results, so you can see the impact of your investment in real time. We'll provide you with detailed reports and analytics so you can track the progress of your campaigns and make data-driven decisions to optimise your ad spend.

Ask us about performance tracking