 The use of video for marketing has grown a lot over the years. They can help increase traffic to a website, support sales growth, reduce support queries and help customers understand products and services better. According to the statistics from Smallbiztrends, around 70% of consumers are more likely to go through with a purchase after watching a video including the product or the service. Creating and editing videos is not always as simple as writing a blog post or crafting a tweet…and it’s not always cheap! More and more video editing software options have developed over the years and it has become possible to edit videos by yourself, even as a beginner.  In this blog post, I will present one video editing tool and one video making tool that will help you create professional videos for free. OpenShot offers basic video editing features, such as trimming and slicing. For MacBook users, OpenShot will remind you of iMovie with its easy to use drag and drop interface. However, OpenShot offers more features, including unlimited layers, audio mixing and video tracks in the timeline. The software offers a nice balance between advanced features and a simple interface for the user. Openshot supports a wide range of video, audio and image formats. You can upload your work directly to YouTube/Vimeo or export it in any other video format. The software is a great choice for simple projects with the focus of editing simple videos. Pros:
 CCO - OpenShot It has begun to be more and more popular to use Animation software to create content for video marketing. It is an excellent alternative to the long texts that people are becoming more and more uninterested in reading. Perfect for when you want to create a more interactive way to explain your business, an idea or a product/service to your audience. Mysimpleshow An easy tool to use when creating explainer videos for corporate situations. The software is designed for creating short explainer video using simple illustration. Mysimpleshow enables the user to create their videos step by step through a simple and guided workflow, but also through the intelligent explainer engine that offers suggestions of illustration to match the story that the user wants to create. You can also upload your own voice recording, which the application will auto-sync with the story. Mysimpleshow is an accessible and affordable online tool and is known for drawing simple illustrations on a white board with a pair of hands. Besides the free plan, which allows you to make unlimited videos but comes with restrictions; there are 3 different premium plans, where in my judgment choose the ‘Business’ plan as it's the most popular among other plans. It includes watermark removal, HD quality downloading, privacy protection, etc. Pros:
 CCO - MySimpleshow
There are many options for free video making and editing tools available today. To gain more experience and knowledge in how to create professional videos, these are two digital tools that will help you get there before paying a price for more advanced video tools. Are you currently using video creating/editing tools today? If so, which tools do you like and which don’t you like? Please leave a comment here or on our Facebook page! Using social media to build up the recognition of a brand and market products and services has become a popular strategy among small businesses, in part because it costs nothing except time. But is it effective for your business? Do you get sales from your hard work? Does it take up far too much time? Knowing which social media marketing tools, strategies and tactics work for a small business and which are a waste of time can make the difference between a business succeeding or failing. That is our job. We provide social media marketing support to the smallest of businesses, focusing on only those tactics that will turn into sales and growing the reach of your accounts at the same time. All you need to do is provide us the details about your business and explain us your business goals. We will take care of it from there!  Services you can use include: Social media set-up Collecting your current marketing materials, images and details relevant to your business, we will build great social profiles for you in each relevant social media platform. The profiles will reflect your business values and reinforces your brand. Profiles we build are where your existing and potential customers are. If you would like easy-to-use post templates, we can create you a set of them that makes posting much faster and will look awesome. Many accounts we see don’t use the right hashtags for building up sales. We can provide you with a selection of hashtag sets that you can use to reach your target market. Content creation The simplest detail about your business can be turned into an interesting content with creative writing skills and relevant images, making your current customers read more about your business and help new customers understand why they should buy from you. A set of posts created each month is a common way of us managing your content creation. For example, we can create and post 9 posts per month for you, giving you space to add in your own posts whenever you want while ensuring your profiles build up their reach. Planning ahead Getting your marketing content planned strategically in advance saves a lot of time and energy but most importantly, makes it much more effective. We work with you to build your marketing content around what is happening in your business and what is happening for your potential clients. With tools designed for big businesses but scaled down for us, we can plan, schedule and automatically post your content at any time of day and night. We can even share the system with you so you can add posts too. We will make sure that your marketing content is published to reach the right audience at the right time. Running social media marketing for you If social media marketing is what you need but you don’t have the time, energy or inclination to run it yourself, we are here to run it for you. Full responsibility sits with us and we report back on the progress, including tying in the activity we do with the sales of your products/services. Engagement and follower building *The most effective service we offer:* This is a very unique marketing service that we provide. Many social media marketing ‘experts’ miss this point but if we are running social media marketing for you, we make sure that we build up the number of relevant people seeing and reacting to your content. While you work on growing your business, we work to grow the reach of your messaging. Without this, sales won’t come from social media. Each small business is unique and each small business owner wants and needs different things from their marketing. Talk to us about your business. If you’d like to find out more about running your own social media marketing and/or have some coaching along the way, check out our online courses and coaching options at www.myownmarketingcoach.com |
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