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Email marketing is a really successful way of selling, even despite the growth in social media, as long as you have an email list. Get your emails read by following some important tips:
Email marketing providers work hard to get your emails to the recipients and out of spam folders. Constant Contact, one of our favourite providers, has 50% off in March 2024. Find out more about it here or get in touch with us for help.
Write in Danderyd is a full-service marketing agency that provides all the services the smallest of business needs to grow and thrive. What can we help you with?  We offer:
1. Content marketing  Content marketing works to pull visitors into your website and to reach them there, on social media and by email. It is the best thing for building up awareness of your business and for taking potential clients through their buyer journey to the stage when the book with or buy from you. In practice, this means putting new or updated material on your website, often in the form of blog posts and then spreading the news that the new material is there via the channels. For a small business, it can be the main source of new business. We can help you work out what content to put up, we can produce it for you or use content you have created and help you get it out to your potential and current clients. 2. Social media marketing  Social media marketing covers everything from creating text and graphic posts, keyword research and posting to engagement and follower-building activities. For the smallest businesses, posting when you have very few followers isn't where the focus should be. We can produce and publish your content and grow the number of people looking at it. We can do it as a project or as a regular activity, in as little as two hours a month. 3. Graphic design  People make decisions based on their first impression of a company, a person or a product so good design is crucial for business success. Small businesses need everything from a logo to social media images and they need them from the very beginning. We work with you to create everything from a logo - including versions of your logo for every use, printing stationery and the right sizes and formats for social media sites (each, of course, being different!) - to newsletter design, brochure design, websites, signs, event equipment and everything inbetween. 4. Website design and management  Web design plays a vital role in how your brand is perceived and how your website works can allow or stop people form booking or buying your products and services. Another important factor is how well the website works for you. Can you easily update it, add what you need to be visible and change the content without it taking forever? Does it look good when you make changes? We work with you to find the best system for you and your business and then get it setup and running. We support websites made in all systems and can help you with anything. 5. Search engine optimisation (SEO)  If your website isn’t optimised for search engines, they literally can’t see it and won’t show it to your target market. SEO explains what you site is about and who the targeted audience is based on the information the site provides. We provide SEO services designed especially for the smallest of businesses - so you don't pay for something you don't need (yet...!): WEBSITE REVIEW: A comprehensive review of your website, including user experience (what it is like for a stranger to use your site), design and content, plus all the above SEO elements. Included are specific tips under each section and the information you need to see and work on your on-page SEO. ON-PAGE SEO WORK: Working through each page on your website, we create and put in keywords, titles and descriptions for each one. We'll look at your images and add optimised descriptions for them too. As many or as little hours as you want and need LOCAL SEO: If your target market is right in your neighbourhood, there are specific cost-effective SEO tactics we can use to get you in front of as many locals as possible. OFF-PAGE SEO: Social media marketing and blog outreach are two affordable off-page SEO tactics that we can help you with. 6. Newsletter and email marketing  Potential customers/clients need to ‘meet’ you a good few times before they are likely to buy your products/services. Email is one of the cheapest, most effective and traceable approaches to get them understanding why they need to buy from you. We can get you set up and ready to reach out to your audience and use our experience and your past marketing to establish what your audience likes to receive by email. We can run campaigns for you or help you work out how to do it yourself. 7. PR and media  There are occasions where getting coverage in the media gets your message out to the audience you want and need. We work with local, national, and international journalists and target press for both the public and specific, targeted audiences. PR is perfect for book and research report launches, for example. 8. Events  Under normal circumstances, we help organise and run events around the world. Right now, we help publicise and host events across the internet! We can help with a whole event and we can help with just one element – signs and posters, social media promotion, online course systems and anything else. 9. Advertising  From billboards and posters to pay-per-click online advertising, we can help you with your paid marketing campaigns. We will also advise you to stay away from channels and advertising tactics that don't work for the smallest of businesses - we'll help you spend your budget in the most effective way. 10. Sales support  Most business owners know, to an extent, how potential clients turn into paying ones (and the same for customers in/on a shop). What is harder is working out the point where potential clients/customers drop out of their buying process - where are you losing potential business? We look for the entire journey the buyer takes and spot the gaps, supporting you with ideas, content and tactics to plug them and build up your sales. We can advise on marketing and sales automation too - getting technology to move potential clients through their journey without needing your personal attention. We can also work with you on specific sales campaigns, from filling the sales funnel at the top with new leads to converting prospects into buyers at the final hurdle. All with your small business in mind. Why choose us: Write in Danderyd’s marketing services are specifically designed to build and grow the smallest of businesses. That means the business you run from home, the consulting firm you have, the local business you’ve set up and any business that has less than 10 employees. Or no employees.
We pick and choose the best marketing tactics that work for the smallest of businesses. We don’t recommend or use tactics that take a lot of time, energy and budget to action. We don’t use tactics that need you to have 10,000+ followers on social media or an email list with 10,000+ addresses on it. If you have 10 email addresses, that is where we will start. Learn to market your business yourself Sometimes you need to market your business yourself and we support that too. We run courses and workshops (mostly online at the moment but IRL too!). Check out our selection and let us know if you’d like to learn about something we haven’t got a course for: My Own Marketing Coach. Contact us Every business is different. Get in touch with us to discuss yours.  PLEASE READ IF LOOPIA IS YOUR DOMAIN REGISTRATION PROVIDER
Loopia contacted us and explained: "On Thursday, an email was sent from someone claiming to be Loopia AB asking you to verify your email for one of your domains. The fake emails were stopped relatively quickly but we know that some of our customers have received the email and therefore, we want to send out a warning to all of you." "The email is very similar to the legitimate email sent when registering a domain or changing a domain owner and you are asked to verify your email address. However, the real email from Loopia only requires you to click on the link to verify your email while this fake email also requires a login as an attempt to access your login credentials at Loopia." Loopia is working continually to stop scams. More information can be found on Loopia's blog here. You have some email addresses of potential customers that you found on the internet. They are called 'cold' contacts because you've never had any conversations or communication with them before. Brrrrr.
A few fine chaps have signed up for your newsletter on your website. Those clever people have now 'opted-in' and have given permission for you to email them as much as you like (remember they'll take it back if you annoy them). Here's the clever bit. If those subscribers then click on a link you have sent them to confirm they've subscribed, they are then 'double opted-in' and you can be sure they want to hear lots from you. The big conundrum for us marketing folk is whether that email you send them to confirm actually annoys them. That, we don't want. We think it can be better to encourage some sort of action, like clicking a link through to your website, so we can see they are interested. A softer approach. It does, of course, depend on the industry and business. Everyone is different. We created this word cloud about the awesomeness of email marketing four years ago (check out the date above!) and yet it is still as relevant today. So why aren't all small businesses using email marketing? If you don't already, please start now! If you are stuck, check out our training sessions all about email marketing. Why we send out emails to bring in sales:  Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging. Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)
For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics: Wed 10th May - 12:30-2:30pm (4 spaces), Wed 10th May - 8pm-10pm (5 spaces), Thur 18th May - 12:30-2:30pm (5 spaces), Thur 18th May - 8pm-10pm (5 spaces) Thur 20th April - 12:30-2:30pm (5 spaces), Thur 20th April - 8-10pm (3 spaces), Thur 27th April - 8-10pm (4 spaces) Wed 26th April - 8-10pm (4 spaces), Thur 27th April - 12:30-2:30pm (3 spaces), Wed 3rd May - 12:30-2:30pm (4 spaces), Tue 23rd May - 12:30-2:30pm (4 spaces), Tue 23rd May - 8-10pm (4 spaces), Thur 8th June - 12:30-2:30pm (4 spaces), Thur 8th June - 8-10pm (4 spaces) Thur 4th May - 12:30-2:30pm (3 spaces), Thur 4th May - 8pm-10pm (2 spaces), Wed 17th May - 12:30-2:30pm (5 spaces), Wed 17th May - 8pm-10pm (5 spaces) Wed 19th April - 12:30-2:30pm (5 spaces), Wed 19th April - 8pm-10pm (3 spaces) Wed 26th April - 12:30-2:30pm (5 spaces) All the sessions are two hours long and cost 250kr in advance (preferably by SWISH). For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do. Over the summer it has been facinating to see who has kept up their marketing efforts (the best having been scheduled in advance) and which companies abandoned work and headed into the sea. How times have changed though and reaching potential customers via their mobile devices has never been easier, even when they are tucking into a third sangria. So, we are back at our desks discussing the importance of bring mobile and how email reaches almost everyone. We hope you all had a nice summer! |
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