DON'T SHOUT! and six other tips for getting your emails read

Email marketing is a really successful way of selling, even despite the growth in social media, as long as you have an email list. Get your emails read by following some important tips:

1.  Pick a subject line that is around 6 words long and try not to go over 8. Why? Because we read the first and the last words first 🧐 and then, if they seem interesting, we scan the middle words. So, you want as few middle words as possible and to get your point across with the first and last words only. Not easy....
2.  Don't use the word 'business'. If you are going to talk about improving their business, be more specific.
3. Send out emails to new subscribers and contacts. The newer they are, the more engaged with your business they will be.
4. Make your subject line personal. As personal as possible in 6 words or less!
5. Work out when your readers open their mail. Then email them then. As a guide, Mondays are almost never good days to send out emails.
6. Give your readers what they want - something to help them be or get better at something. Give them enough information that they feel you helped them. Emails that are too short risk getting binned.

Email marketing providers work hard to get your emails to the recipients and out of spam folders.  Constant Contact, one of our favourite providers, has 50% off in March 2024. Find out more about it here or get in touch with us for help.