Email marketing is currently more successful and cheaper than any other form of marketing. Why? McKInsey&Company puts it best when they report that email is almost 40 times as effective as social media at generating new clients. Check out more details from their report on email marketing.
As importantly, how can you construct an effective email marketing campaign that gets you the sales you want? Email is so important is because it gives you a chance to build a relationship with your customers and build customer loyalty. People buy people (not services or things initially...a tough concept to consider if you are a retailer!).
The key is to build that relationship so that when a potential customer needs something, they come to you. Email may not manage this entirely alone but it is certainly very good at supporting the other ways you come into contact with your potential clients and excellent at convincing those who are thinking about buying, to go ahead and buy.
To start off this new year, we've created this guide to constructing the best email. Enjoy.