You've got a great website. Or great enough. If you leave it sitting on the web, will people find it?

There are more than 1 billion websites on the net and they are all fighting for attention. Does your target market know that your site is there?

Don't worry, there is actually plenty you can do to get your site out there and bring in visitors who search for your kind of products or services. It takes a bit of effort and a bit of time but generally costs nothing (unless you pay someone else to do it) and it works.

In our next two-hour training session on Wednesday 18th October, we'll work through techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website and at the technical stuff, to help you get started. The session is from 12.30-2.30 and costs 350kr.

Find out more here: http://www.writeindanderyd.com/getting-more-people-looking-at-your-website-seo.html

It is very important that you share any evidence that you know what you are doing in your business. People need to know why they should buy from you and by providing plenty of information about yourself, you allow them to accept your expertise and move on to other buying factors.

With that in mind, here is Zen's new shiny badge for becoming 'certified' in inbound marketing. Ask us for more details if you'd like to know more about the subject and how it might help you grow your business.

However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:

Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.