Why you MUST have a blog to market on social media

Most people thing of blogging as an online, public diary where random people share their innermost thoughts with the whole world. And they would be right. Partially.

Business blogging is a bit like sharing some of the internal thoughts and activities of the company with people who come into contact with the business. People buy people, not businesses, so by personalising the face of the business, people are more likely to buy. It may even make it clear that you know what you are talking about, which has to be a good thing, right?

However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:

Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.

Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.

In our two-hour sessions, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.

The next sessions are on Wednesday 13th September - 12:30-2:30pm and Wednesday 15th November - 12:30-2:30pm.  They are held in Stocksund (Danderyd) and are 350kr per person. If you would like to grow the traffic to your website and increase your sales, click here for the details of this course.