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Why you MUST have a blog to market on social media

1/9/2017

 
Most people thing of blogging as an online, public diary where random people share their innermost thoughts with the whole world. And they would be right. Partially.

Business blogging is a bit like sharing some of the internal thoughts and activities of the company with people who come into contact with the business. People buy people, not businesses, so by personalising the face of the business, people are more likely to buy. It may even make it clear that you know what you are talking about, which has to be a good thing, right?
Blogging for Business course - Write in Danderyd
However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:
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Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.

In our two-hour sessions, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.

The next sessions are on
Wednesday 13th September - 12:30-2:30pm and Wednesday 15th November - 12:30-2:30pm.  They are held in Stocksund (Danderyd) and are 350kr per person. If you would like to grow the traffic to your website and increase your sales, click here for the details of this course.

Course schedule for autumn 2017 - what you need to know to get more customers

21/7/2017

 
Our job is to help you get more customers for your business, especially small and new businesses in Sweden and we've discovered some great ways to do that. Come and join us at our office in Danderyd if you would like to know lots about the following topics:
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  • Using content marketing on social media to get clients
Wednesday 20th September - 12:30-2:30pm (5 spaces)
Wednesday 11th October - 12:30-2:30pm (5 spaces)
Wednesday 22nd November - 12:30-2:30pm (5 spaces)
  • Blogging for business (the how, why, where etc.)
Wednesday 13th September - 12:30-2:30pm (5 spaces)
Wednesday 15th November - 12:30-2:30pm (5 spaces)
  • Website clinic - bring your website and questions
Wednesday 4th October - 12:30-2:30pm (2 spaces)
  • Get more people looking at your site (doing Search Engine Optimisation)
Wednesday 18th October - 12:30-2:30pm (5 spaces)

All the sessions are two hours long and cost 350kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates/times listed, let us know and we'll see what we can do.

Full course schedule for spring 2017 - get your marketing bringing in customers

30/3/2017

 
Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging.  Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)

For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics:

  • Blogging for business (the how, why, where etc.)
Wed 10th May - 12:30-2:30pm (4 spaces), Wed 10th May - 8pm-10pm (5 spaces), Thur 18th May - 12:30-2:30pm (5 spaces), Thur 18th May - 8pm-10pm (5 spaces)
  • The best method of marketing a small business - email
Thur 20th April - 12:30-2:30pm (5 spaces), Thur 20th April - 8-10pm (3 spaces), Thur 27th April - 8-10pm (4 spaces)
  • Website clinic - bring your website and questions
Wed 26th April - 8-10pm (4 spaces), Thur 27th April - 12:30-2:30pm (3 spaces), Wed 3rd May - 12:30-2:30pm (4 spaces), Tue 23rd May - 12:30-2:30pm (4 spaces), Tue 23rd May - 8-10pm (4 spaces), Thur 8th June - 12:30-2:30pm (4 spaces), Thur 8th June - 8-10pm (4 spaces)
  • Get more people looking at your site (doing Search Engine Optimisation)
Thur 4th May - 12:30-2:30pm (3 spaces), Thur 4th May - 8pm-10pm (2 spaces), Wed 17th May - 12:30-2:30pm (5 spaces), Wed 17th May - 8pm-10pm (5 spaces)
  • Using content marketing on social media to get clients
Wed 19th April - 12:30-2:30pm (5 spaces), Wed 19th April - 8pm-10pm (3 spaces)
  • Don't do it alone - develop successful collaborations
Wed 26th April - 12:30-2:30pm (5 spaces)

All the sessions are two hours long and cost 250kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do.

A tip for getting local visitors to your site (like we do in Danderyd...)

22/6/2016

 
Did you see what we added to the title of this blog post to make it come up when someone searches online for local businesses? Yes, we wrote the word 'Danderyd'. We do that a lot. It is also in our name (if you hadn't already noticed that).
If you want to be found online as a local business, create local content.
You have two main choices here:
1. Writing about what you do in the context of your location and/or
2. Your opinion of things going on in your local area.

Whichever you choose, be sure to mention the location a couple of times at least, to let the search engines know where you are. Don't overdo it though, more than 5 could be too many and will make your post hard to read by your human readers.

How to get your colleagues to blog for you

15/1/2016

 
Do you struggle to come up with super content that you can churn out for the latest company blog post each day/week/month? We blog for clients every day so, for us, its an ingrained habit. What if it isn't like that for you? Clients left, right and center tell us that they want to blog but find it really really really tough to keep coming up with ideas and don't have time to focus it as regularly as is needed.
SUMAB blogg Jan 2016
How about getting your colleagues - those brimming full of expert knowledge - to give you the content needed for great blog posts?
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Wait, though. Are they likely to hand over awesome blog posts just like that?

We suspect not so we've done some homework and come up with ideas that just might help you persuade them that it is worth their time and effort to help you:

1. Start with the facts - blogging works. Blogging hugely increases a website's popularity with search engines, tells potential customers that their are real people actively working in the business and increases the likelihood of a customer choosing to buy. Be specific to your business/department and show exactly what blogging contributes. 'It delivers X so we need it.'

2. Talk your colleagues through how a potential customer behaves, making sure to show how vital the blog is. Try 'Potential customer type W does X then Y then Z then buys.'

3. Highlight your ideal situation from the customer's perspective - interested in A, looking for B, found information C, case study D and blog post E, buys.

4. Explain why them. This point is crucial. Show them what it is that they know that potential customers want to read about. A bit of flattery at this point is probably necessary :) Examples are:
Sales people on how they help customers
Research and development on what’s coming up in new products
The CEO on the latest developments within the company or, even better, in the industry 
Customer service reps to answer common customer questions
Experts on the latest developments within their areas in the business and in the industry

5. Give them a detailed brief to help guide their writing and help them feel confident to start. Include a topic or a question to answer, length and deadline. 

6. Support your writers. Give them specific tips, such as how to write a great headline and offer to edit their posts.

Additional tools:
- Show them what your competitors are doing well and badly (be specific, show blog posts).


- Make it mandatory. Careful with this one! Get managers on board to help enforce.

- Make it competitive. Careful with this one too. Show stats for blog post shares, hits etc. Add in a prize.

- Give them stats. Even if you don't make it competitive, make the stats highly visable.

- Get as many contributors as possible. It takes the pressure off you and your experts.

Let us know how you get on!

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  • Home
  • Marketing services
    • Search engine optimisation
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    • Everything to do with websites
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    • Marketing automation
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  • Courses & coaching
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  • Resources
    • Social media image size guide
    • Using Pinterest to grow sales
    • Books
  • About us
    • Our clients >
      • Case - importance of buyer journeys
      • Case - integrating marketing tactics
    • Contact us
    • Careers with us
  • Hem
  • Marknadsföringstjänster
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    • Sociala medier marknadsföring
    • E-post marknadsföring
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    • Annonsering
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  • Kurser och coachning
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  • Om oss
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