We see a lot of small businesses trying to market on social media. Creating great content and posting it, only for it to be pretty well ignored.
If you have done any of our courses, you'll know we go on (and on...) about posting being no more than 20% of the job. The other 80% contains engagement and marketing building (getting more of the right kind of followers to read and react to your posts). Social media marketing is not for the faint hearted. Each social media portal is one channel and needs a marketing campaign with all its elements to make it a success. Plus a lot of time and effort. Hiring someone 'young' to manage your social media is not sensible. Neither is hiring a social media manager without checking that they are properly qualified - that means education (preferably marketing and not just social media) and experience that shows they can build leads or sales for a client. Using a posting system, like Buffer, Hootsuite or Later, helps you post a little faster and a little easier. It does not help you market your business. Social media marketing is marketing just the same. It needs to fit properly into the buying journey your potential clients/customers take and it needs to directly move them one or more steps closer to the buying decision. If it doesn't, it is a waste of time. Does social media really fit in your potential clients/customers' business journey? If you aren't getting sales from your social media efforts - saying that it is 'brand awareness' doesn't count - brand awareness is a step at the beginning of the process and should still add sales at the end of the process, if it is working - or you aren't sure social media is where your target market is looking for your service/product, get in touch with us and we'll work it out with you. If you are marketing on social media, here is our take on doing it yourself versus using us. Please get in touch if you would like to discuss any aspect of it. 21/10/2020 09:07:19 am
Really informative, thanks for sharing such a helpful post! Keep up the fantastic work. 17/8/2021 02:45:14 pm
Superb explanation & it's too clear to understand the concept as well, keep sharing admin with some updated information with right examples. Keep update more posts. 7/9/2021 06:54:13 am
Superb explanation & it's too clear to understand the concept as well, keep sharing admin with some updated information with right examples. Keep update more posts.
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28/11/2021 12:45:03 pm
Hi,thank you so much for this insightful post. I do also have a suggestion for people who want to get followers on twitter and instagram. I developed a social media marketing software for that. You can check it out :) Comments are closed.
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