What to do for your business now
Are you in a position where you can't sell anything right now?
There isn't much we can say to make that feel any better but we can recommend a distraction that will set your business up to grow as life returns to normal. Now is the time to protect your brand recognition.
There have been many downturns in the world's economies and, while many businesses have plans ready for downturns, forgetting to plan for the upturn can spell disaster. We know this from studying what happens to business before, through and after recessions.
There are many cases of companies going out of business during the upturn. Surely that's something that can be avoided?
Let's put it another way:
If no-one is buying your service or product now and they aren't buying from your competitors either, then you are competitively equal. You aren't losing any more or less than they are.
If they spend the next 4-6 months building up more recognition of their services/products and you do nothing, what will happen if, in six months time, someone needs just what you offer? Will they come to you?
They will have forgotten all about you and you will have lost out to your competition.
We don't recommend asking people to buy from you right not - and certainly not asking people to risk infection by doing so (grrrr....). Regularly reminding customers and potential customers about the services and product you offer is a great idea. (Even we do say so ourselves :)).
Use the same message over and over if you want to.
You want my advice? (I hope so... :))
Say the same thing 20 times. I'm challenging you to do that. Pick a service that you offer or, even better, a pain point that you clients/customers have that you help solve and put the message out to your email and social media lists 20 times over the next three months.
Do you accept the challenge?? :)
Here is one of our message versions. Get in touch with us for advice - a call is free!
Comments are closed.