It is very important that you share any evidence that you know what you are doing in your business. People need to know why they should buy from you and by providing plenty of information about yourself, you allow them to accept your expertise and move on to other buying factors.
With that in mind, here is Zen's new shiny badge for becoming 'certified' in inbound marketing. Ask us for more details if you'd like to know more about the subject and how it might help you grow your business.
However, this isn’t the main reason we recommend blogging for small businesses. The main reason is that search engines LOVE blogs and treat them in a different way. Without a blog or news or whatever-you-want-to-call-it section - it is the technical part that matters - search engines see your website as a static brochure. Add in a blog and they pull up each and every one of your posts in the search results so you get a lot more space on the results page but also push down the competition, out of sight:
Blog posts are also the best thing to use to promote your business on social media. They work far better than writing plain old social media posts and send potential customers to your website, where they can find out more about you, your products and services and how to buy them.
Blogging for business is a training session we run to help you get your blog up, running and promoting your business fast.
In our two-hour sessions, we'll work through blogging techniques you can use to get the search engines sending you lots of lovely visitors and the right type of visitors at that. We'll look at the content on your website, talk about what to blog and take a good look at the technical stuff to make sure you get it right.
The next sessions are on Wednesday 13th September - 12:30-2:30pm and Wednesday 15th November - 12:30-2:30pm. They are held in Stocksund (Danderyd) and are 350kr per person. If you would like to grow the traffic to your website and increase your sales, click here for the details of this course.
Wednesday 11th October - 12:30-2:30pm (5 spaces)
Wednesday 22nd November - 12:30-2:30pm (5 spaces)
Wednesday 15th November - 12:30-2:30pm (5 spaces)
All the sessions are two hours long and cost 350kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates/times listed, let us know and we'll see what we can do.
You have some email addresses of potential customers that you found on the internet. They are called 'cold' contacts because you've never had any conversations or communication with them before. Brrrrr.
A few fine chaps have signed up for your newsletter on your website. Those clever people have now 'opted-in' and have given permission for you to email them as much as you like (remember they'll take it back if you annoy them).
Here's the clever bit. If those subscribers then click on a link you have sent them to confirm they've subscribed, they are then 'double opted-in' and you can be sure they want to hear lots from you.
The big conundrum for us marketing folk is whether that email you send them to confirm actually annoys them. That, we don't want. We think it can be better to encourage some sort of action, like clicking a link through to your website, so we can see they are interested. A softer approach. It does, of course, depend on the industry and business. Everyone is different.
We created this word cloud about the awesomeness of email marketing four years ago (check out the date above!) and yet it is still as relevant today. So why aren't all small businesses using email marketing? If you don't already, please start now! If you are stuck, check out our training sessions all about email marketing.
Why we send out emails to bring in sales:
We've had a wonderful first half of the year, training and debating with you guys about the latest and greatest marketing techniques for small businesses. We are now planning for the autumn and we would like to know - what marketing techniques do you want to know more about?
Please tell us what you would like us to run training sessions on in the autumn, either using the form here, commenting below or any other way you like. If you've taken a session or two with us, please do let us know how you thought it went. Feedback is always appreciated!
On that note, if anyone can find me a course on how to edit website code with a 2-year-old on my lap, I'll take it...
Having spent the last month running training sessions with you lovely lot, we've planned a whole lot more! You told us that you'd like a few hours working with us on your website, on email marketing, on building great collaborations and on blogging. Someone also asked us for a session on running your own life but that is definitely 'outside our area of expertise' :)
For the topics that we do know about, we've just put together a schedule for the rest of the spring (yes, we decided that spring has actually started). Come and join us at our office in Danderyd if you would like to know lots about the following topics:
All the sessions are two hours long and cost 250kr in advance (preferably by SWISH).
For more information, click here or get in touch with us. If you want to join us but can't make the dates listed, let us know and we'll see what we can do.
I had an amazing opportunity a few weeks ago to work with six small and hobby business owners on getting more clients using social media. Ahead of the next sessions that are tomorrow, I want to share with you some key ideas:
1. How many times does a potential client need to come into contact with your product/business/message before they decide to buy something from you?
What do you think of this answer?
As a huge generalisation because, of course, all businesses are different, general marketing theory goes with the rule of seven – your message should be seen seven times before a potential customer will buy. Google apparently says this is now more like ten times because consumers use the internet to search for corroborating evidence that you and your product are as great as you say they are.
This means that your message needs to reach the SAME PERSON ten times. That every potential customer needs to see your message ten times. At least.
Whichever number you think truly fits your business and your target customers, it takes time and marketing energy to achieve that many contacts with each person.
What can you do about this?
2. Cheat! Wait, what? No. Talk.
The best way to skip a few of those contact steps is to talk to your potential clients – not AT them mind you but TO them. Pick a few and have a chat.
By starting a connection, you build a bridge between your business and your potential customer that hugely increases the likelihood that they make it through the seven, ten or even twenty contacts they need to go through to buy.
Yes, I am away that this takes time and energy. I know that, I do it for our businesses. That is how I know for sure that it works! You are in business for the long-haul, right?
How does this fit in with all the photos you are putting on Instagram, the blog posts that you are sure you are supposed to be writing, the Facebook page you have but isn’t doing a lot by itself? All of that comes under ‘content marketing’ – a very effective way of using social media BUT for it to work, you have to get people to look at your page/profile/posts…
3. Is there anybody out there?
Honestly, no, probably not. At least, not hanging out on your Facebook page waiting for you to post something. You have to go and find them.
We cover everything you need to know about ‘content marketing’ in our sessions starting next week (click here for details) – including what, how and when to post.
In the meantime, get talking. Or if you are stuck, join us at this session tomorrow!
Here is our eBook on the topic too, from our sister company, My Own Marketing Coach:
Instagram has just rolled out a new feature - you can now add up to 10 photos and video in one post.
To get the update, you might need to reinstall the app (we did). Then, when you want to upload to your Instagram feed:
1. Click to add a photo/video
2. Click on 'select multiple'
3. Tap or hold to change the order
4. Add filters if you want
5. You can like or comment on each photo just like Facebook
6. When you now see the blue buttons on the bottom of an image appear this means you can scroll to see all the images/video.
We'll be working on it for Life in Danderyd tomorrow (www.instagram.com/LifeinDanderyd). How will you use it for your business? Let us know so we can check it out when you have!