Digital transformation in the smallest of businesses - the project

Systems that work well for a medium or large business can be a disaster for a small business - where a lack of time and resources mean they can't benefit from what the system can do.

There is no doubt that the Covid-19 pandemic has added even more challenges to small business. These challenges are pushing for a change in how small businesses operate, market, and connect themselves with their current and potential customers. The pandemic has put more pressure on the smallest business owners to digitise manual activities.

After identifying the problem of time consumption with manual activities, Write in Danderyd launched the project Digital transformation in the smallest business that will focus on uncovering the secrets of an easier everyday life as a smallest business owner - those of us working as consultants, coaches and running businesses with few or no employees.

The purpose of the research project is to find out what tools or processes will save business owners time and money by transforming manual activities into digital and automated ones; to simplify your everyday life as a business owner.
 
We will:

• identify time saving processes
• present processes that provide more return than the cost of investing in them
• help create an easier everyday life for our client business owners

 
We will look at which processes and tools are trending and which ones are recommended to simplify your business life. The outcomes of the project, including tips that can be easily implemented, will be reported on Write in Danderyd’s website blog, by email (so make sure you are on our list!) and directly to clients by the team.

The project is being run by Nellie Fredriksson, who is studying for a masters in Management, Communication & IT at Uppsala University. She’s a former elite volleyball player with both the national team and SM-gold on her list.

When she’s not a full-time student or researching for Write in Danderyd, she’s watching criminal shows on Netflix. Find her on LinkedIn (Nellie Fredriksson), or Facebook (Nellie Fredriksson).

Follow Nellie on this journey and don't hesitate to share your thoughts - positive and not-so-positive - in the comments below. Alternatively, get in touch with us here.