WHAT ~ WE ~ OFFER
Email and content strategy
How email and content marketing are handled depends on key factors, like how much time you have to spend, how many people you want to reach via your blog and/or by email, what systems you use and how often you want to reach out to your target market.
We'll pull ideas together into a plan that'll get your email and content marketing launched and loved.
Email/blog/landing page set-up
To get your content marketing set up, we'll collect together your marketing materials, relevant images and details about the business and build them into the chosen system. Your existing contact list will be put into the audience and we'll create a base template for your emails.
We make sure your email account and blog system are ready for you to use.
Content design
For those products and services that deserve a set of custom templates, we design them for you, matching your branding and social media marketing if relevant.
We build them in to the blog and email systems so that they are ready to use.
Campaign management
We create a plan with you that includes the topics and purpose of the marketing e.g. sales of a particular service/product.
We create the content - text and graphics - and you approve each draft. We write in the style that best suits your audience and do all the things marketers should, like linking content to key search words and products/services on your website while using correctly-tagged and described images.
Once it is ready, we schedule the content and make sure it reaches your target market.
Subscriptions
Email marketing needs email addresses if it is going to work. There are various ways to build up a contact list.
We build sign-up forms, landing pages and integrate them into your website and social media profiles. These encourage people to sign-up to get your messages.
If your business needs a more comprehensive effort to grow your list, we can work on that with you.
Automating your content marketing
Are you getting to the point of needing automated content and email marketing, where the marketing runs in part without you?
It is possible to automate many parts of marketing, especially email and posting. We can automate one element at a time or build in an automation system that does most for you. Each element that is automated saves you time and money and helps build sales while you work on other things.
We can help you with your email and content marketing - however large or small the task is.
PROJECT ~ EXAMPLES
Email and content marketing
There are many reasons why email and content marketing is ideal for small businesses.
The mains ones are:
🌟 You 'own' the right to the email addresses, while you don't own your social media profiles
🌟 You 'own' your website and your blog/news pages
🌟 It works (it is still statistically the best form of marketing there is...)
🌟 It costs less in both money and time
🌟 It is repeatable
We use your messaging in content to help your potential customers go through their buying journey and buy from you.