When you think of SEO (Search Engine Optimisation), you might think it’s something only big companies with massive marketing budgets can afford. However, SEO is just as important - if not more so - for small businesses. SEO can be your secret weapon to getting found online without spending a fortune on ads.
Why SEO matters for small businesses: 93% of online experiences begin with a search engine.
People are actively searching for services and products like yours right now and SEO is how you make sure they find you instead of your competitors.
Without effective SEO, your website is invisible to search engines and won't come up in search results, even if it is the right answer to a query.
If you’re not optimising your website for search engines, you're missing out on one of the most cost-effective ways to grow your business.
Want to know if your website is optimised for search engines? Our SEO site audit costs just 3 500 kr (+moms) and will tell you exactly how well your website is set up to get search visitors and what you might be missing.
Here are some essential SEO tactics to get you started:
1. If you have a local target market, reach them with local SEO
Local SEO is all about making sure your business shows up in search results when people in your area are looking for products or services like yours.
2. Focus on keywords that matter to your customers
Keywords are the terms people type into search engines when looking for businesses like yours.
Keyword research is the foundation of any good SEO strategy.
The key is to find the right keywords—ones that are specific enough to attract targeted traffic but not so competitive that they’re impossible to rank for.
3. Update your website regularly with high-quality, engaging content
Search engines love fresh, valuable content. The more relevant and helpful your website content is, the better it will rank in search results.
4. Make sure your website is user-friendly
SEO isn’t just about keywords. The overall structure and experience of your website also play a huge role in how well it ranks.
5. Build links from other sites to your website
Backlinks - links from other websites to yours - are like votes of confidence in the eyes of search engines. The more high-quality backlinks you have, the higher your website will rank.
💡 Websites that show up on the first page of Google get 95% of the traffic. If you’re not ranking on page one, you’re missing out on a huge opportunity to grow your small business.
If we can help you with your SEO, get in touch!
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